Introduction:
· Senior manager is using corporate strategy term
in the MENAT Region (Middle East, North Africa, Turkey and Pakistan)
· Improving physical infra structure and human
capital
· Observers noted that, despite the potential for
high growth many companies continued to be cautious in the MENAT Region, Due to
these issues which are given below: -
a) Political
Instability
b) Difficulty
in dealing with family-owned firms
c) Institutional
corruption
Background:
GE
Company beginning products are:
a) Light
bulbs
b) Motors
c) Toaster
· GE now become a conglomerate with wide range of
product and services
· Other services and product:
a) Aircraft
engines
b) Power
generation equipment
c) Financial
services
d) Health
care solutions
e) Transportation
and material
GE Management:
·
Talent management Strategies
·
Evaluate employees on the baris of performance
and behavior
·
Work out session
·
Six sigma process
The
MENAT Region:
·
It is stand for Middle East, North Africa
Pakistan and Turkey.
·
Middle Region was rich with natural Resources
·
Middle East growth required these:
a) Infrastructure
b) Power
c) Water
Opportunities
and Barriers in MENAT
·
Risk Aversion
·
Established Competition
·
Resourcing
Risk
Aversion
· It is a concept in which we observe the
consumer behavior
· It is the reluctance of a person to accept a
bargain with an uncertain pay off rather than bargain with more certain
· Lower possibility of expected pay off
Established
competition
·
Competition was already building a strong Presence
in market
·
Establish market share across regional markets
·
Built close relationship with the governments,
local businesses and key marketed players
·
Installation of communication network
Resourcing
and Regional Presence
·
GE was put at competitive disadvantage when
servicing due to slow decision-making process.
·
Manufacturing facility & spare parts
·
Inventory minimal investment in manufacturing
· Decision being taken outside the region or we can say in home country
The Global Growth organization (GGC)
·
GE with the assistance of GGO achieve these key
targets:
a) Meet
customer needs
b) Achieve
more localization
c) Decision
making decentralization
d) Business
development
e) Product and research development
Key Strategies of GGO
·
Build leadership in global markets
a) Recentralize
decision making
b) Invest
in local marketing with local players
c) Market
driven product development
d) Build key customer capabilities
·
Focus on GE competitive GE competitive
advantages
·
Ensure growth market success by utilizing a
company to country Approach
·
Focus on GE competitive advantage:
a) Leadership
& Organization
b) Breadth
& Scale
c) Brand
& reputation
d) Risk
Management
·
Ensure growth market success by Utilization a
company to country approach:
a) Build
key customer capability
b) Expand
fundings
c) Invest
in local products
d) Lead
market innovation
·
Growth Business in the MENAT region
a) Joint
Venture
b) Company
to Country engagement (C2C) projects
1. Technology
center in Saudi Arabia
2. Ministry
of commerce & industry in Saudi Arabia
3. GE
& MENATS Talent Development success
c) Localization
d) Developing
Local Talent
·
Three joint ventures in MENAT
a) GE
& AI Shaheen Energy Service
b) GE
& EL Seif Health Care
c) GE-Mubadala Joint Venture
·
GE & MENATS Talent Development success
a) Edison
Engineering program Development (EEDP)
b) Human
Resource LEADERSHIIP Program (HRLP)
c) Experienced
Commercial Leadership Program (ECLP)
d) Financial
Management Program (FMP)
e) Corporate
Audit Staff (CAS)
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